Laruelle, Marlene. “Conservatism as the Kremlin’s new toolkit: An ideology at the lowest cost.” Russian analytical digest 138, no. 8 (2013).
Among the major themes that cut across Russia’s public debates, the heightened focus on values and identity is a bold demonstration of the entrance of conservative rhetoric into the Kremlin’s toolkit. This conservative turn has no ambition to reshape Russian society. It is an ideology of the lowest cost, targeting the conservative majority and hoping to create a new space of depoliticized consensus, which has the added advantage of offering the country a new string to its bow in terms of international branding